Meet the founders of West Road

Meet the founders of West Road

West Road was founded by best friends, Jeanell and Alma, who met in 2018 on West 1st Street in Claremont, CA while walking their daughters. It was their love for fashion and the desire for comfortable, timeless, and chic pieces while using more sustainable fashion practices and fabrics that inspired the West Road label. “We are our customer, as well as all women who want to look and feel their best, without spending hours in the closet, who have places to be, and people to meet”. Their designs are easy to pair for a work function, a school drop-off, a pool vacation, or a visit to Disneyland.

 Alma Jeanell West Road

Jeanell Suggs Alma Hoffman
Home Town
South West Texas, El paso

Favorite Place to Visit
The New Mexican desert, Santa Fe

Favorite Activity
Polo and skiing

Career Before Fashion
Co-creator of Franny

If not Fashion, Then
Styling &/or interior design

Go To Outfit
Silk blouse, jeans, grandmothers cocktail rings and a vintage Hermes Kelly bag.

Where Do You Get Your Inspiration
Jacki O, Ali Mcgraw, my closest friends namely Alma Hoffman and my daughter Harlow Sky

Current Life Motto
Progress not perfection

Home Town
Sarajevo, Bosnia and Herzegovina

Favorite Place to Visit
Stolac, Bosnia and Herzegovina

Favorite Activity
Family road trips!

Career Before Fashion
Engineer

If not Fashion, Then
Owning a health spa.

Go To Outfit
Dress, low heel sandals, Chanel bag, men's watch, and hair down.

Where Do You Get Your Inspiration
Mostly Jeanell these days! When I used to live in Seattle, I would go to the Nordstrom cafe downtown and watch all the Nordstrom employees. The best people watching spot.

Current Life Motto
Wherever you are, be fully there.
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